Free Press Releases – 3 Reasons to Use Them to Market Your Freelance Writing Business

Free press releases (aka releases, PR pieces) are a great way to market a freelance writing business. As a freelance writer since 1993, following is how and why I use them.

How I Use Free PR to Grow My Freelance Writing Business

Obviously, a press release is designed to capture the attention of the media. But, that’s not the overriding reasons freelance writers should use them. I’ve been a freelance writer since 1993, and think that there are three better reasons to use this form of marketing to land writing jobs.

(i) They’re Search Engine Optimized Content that Drive Traffic: Press releases are just content. And, any type of content written with SEO in mind and published on the web can drive traffic.

You see, when search engines crawl a site, they don’t care if it’s a free PR distribution site, a blog, a news site, etc. They index content – period. So when you write them, write with SEO in mind – which will help to increase traffic to your freelance writing website.

FYI, these are known as “SEO press releases.”

(ii) Use Press Releases as Writing Samples to Attract High-Paying Clients: The PR pieces you write can double as writing samples. With these little buddies in your writing portfolio, you can get higher paying clients, especially if you know how to write – and distribute – them.

For example, my rate for this type of writing is $195. If you know what you’re doing, you can write one in a couple of hours or less. Imagine doing just two of these a day?

Not a shabby living as a freelance writer, right?

(iii) Bring Prestige to Your Writing Business: Being quoted in a press release gives your business prestige. To get the most mileage out of those you write, post them in a “Media” page on your site.

When prospects come, they’ll be impressed by the fact that you even have a “Media” page.

Subconsciously, this ups your value in their eyes because it pegs you as a “Professional writing firm/writer” (if everything else on the site backs this impression up).

Prospective clients also expect to pay “prestigious professionals” more because the value you bring them is ostensibly more (and it should be).

The #1 Press Release Tip to Keep in Mind When Marketing Your Freelance Writing Business

The number one thing to keep in mind when marketing your business via releases is that it’s not about you. The media doesn’t care about you or your writing business.

They care about serving their viewers, their readers, their customers. They want to solve problems for them, and if your business just happens to do that – then they’ll be interested. If it doesn’t – no matter how well written your press release is, they won’t be interested.

Keep this in mind as you write, and you’ll stand a chance of making it newsworthy (always the goal!) and getting the hot light of the media on your freelance writing business. Good luck!

How Is FedBizOpps Useful in Business Development?

Anyone in the know in business development doesn’t get too excited if they happen to see something that looks exactly like what they are trying to bid on when searching FedBizOpps.gov (FBO). The Federal Government is supposed to post all unclassified opportunities over $25,000 on FBO. It is safe to say, however, that FBO is pretty much useless to you for bidding purposes because most of the opportunities that appear there have been discovered already by your competitors.

Your competitors may have been planning for these opportunities for a while, throughout the entire acquisition process from when the opportunity was created to the point of its culmination in a Request for Proposal (RFP) or Quote (RFQ). Rarely do you stand a chance of winning if you pick an opportunity off a website as public and popular as FBO late in the game, once a draft RFP, and especially the final RFP, has been issued. It has probably been “spoken for” or “wired” by some company that has taken its time to prepare.

Why would FBO be useful in business development, then?

It is actually useful for many purposes. Let’s take market research, for example, that every business developer should do periodically to figure out how the market is behaving, and if the company needs to adjust its course. You could use FBO to figure out which agencies buy what you sell. For example, you could search for “marketing communications.” Remember to use quotation marks if you use multiple keywords. See what contracts show up in the results. Make note of the contract titles and numbers that look especially interesting.

You will also see what companies are winning these contracts, and what companies may be issued sole source awards. Make a note of them, because these are your potential competitors or teammates. Look at the details about the contracts’ scope to zoom into the kinds of work you might be interested in bidding on.

FBO is a perfect place to learn about upcoming opportunities for educational and planning purposes and figure out what types of opportunities exist for a company like yours, and what are their key characteristics. You may not be using FBO for something to bid on, but the information on the solicitations is representative of the patterns of your potential customer agencies. You can see who buys what, how they do it, and how much and how frequently they buy.

Of course, you may indeed find some good opportunities in the early stages of procurement that don’t yet require proposals. All is not lost when the government issues a Request for Information, announces “Sources Sought,” or notifies of a “Presolicitation.” You may still have a fair shot at the opportunity if you start preparing right away.

On FBO, you can see what companies are registered to receive notifications about the RFPs and amendments. This will help you with your competitive analysis and teaming strategies. Some contracting officers may even require that your company register on FBO.

You may also use FBO for marketing yourself as an interested vendor to the government and partners.

Another great use of FBO is to find information about vendor outreach events, with its “Search Small Business Events” and “Vendor Collaboration” buttons.

As you can see, FBO has many uses – but all of them should be appropriate to your goals.

Things You Ought To Remember In Line With Prestige Car Leasing

Anybody who knows cars would recognize the Rolls-Royce as the ultimate symbol of luxury. Given their limited releases and customized features, Rolls Royce cars on sale fetch anywhere from $250,000 to $450,000. But their value goes beyond scarcity and looks. These vehicles actually boast advanced driving features and powerful engine performance, making them a close competitor of other luxury brands, such as BMW and Mercedes Benz. Some of its most famous series selections include the Rolls Royce Ghost and Rolls Royce Phantom.

Now, given the economic landscape, buying Rolls Royce cars on sale may not be the smartest thing to do. They are, after all, depreciating assets. And given their prices, you might just end up losing comfort, rather than gaining it with an investment that does not generate income, and will only be sporadically used. However, if you believe in it so much, there may be a way for you to satisfy your craving without breaking the bank. There are dealerships today that offer prestige car leasing in order to curb the negative effects of a brand new purchase, giving people a chance to enjoy a charmed life. To ensure though, that you are making the right transactions, here are a few tips you might want to go over.

First, know what you want. Start researching on your options. Don’t just allow yourself to get dictated. Test-drive the models, and then inspect it thoroughly. It would be best to get your own mechanic to survey. But this particular tip goes beyond determining the model of the Rolls Royce car you want to drive. Leasing entails a number of responsibilities and conditions. You could let the dealership offer you their best terms, or you could make your own. It’d be more convenient if you are able to secure the latter, since that would give you the chance to negotiate. As everyone knows, negotiation is the only way one can protect their own interest. Look into the maintenance and insurance requirements, especially, since you are bound to get a car that has been used by different people before. Consider the variables – penalties, extra fees, and interests – things that might affect your ability to honor the contract and the financial plan set out.

Second, take advantage of the competition. Shop around. Ask different resources to give you everything they could possibly offer. See, even though you are just getting prestige car leasing services, the money that entails is still significant. So you have to make sure your business is valued. Don’t look too eager to buy, since that would make agents less interested in winning you over. And don’t just limit yourself to your locality because you might find a better offer in the next town.

Third, work with someone who takes care of you. Affordability will not be much of an advantage if you end up dealing with a sales person who does not treat you respectfully and honestly. Remember that car leasing is tantamount to establishing a long term relationship with a dealer. The last thing you want to do is allow them to get access to your finances, withhold you of support and affection, and then take advantage of you until you lose confidence and quit. And when you think about it, the same thing actually goes when you are out to buy Rolls Royce cars for sale.