Add Some Spice To Your Business Website – Hire A Professional Web Designing Firm

CEOs or big business owners generally put on expensive or branded clothes. Likewise, liquor tasting events never take place behind the doors of a wine shop. There’s a valid cause behind this. Here goes a saying – never judge a book by its cover. While people hear this proverb several times, they generally end up doing the opposite. When we enter a book shop, we first see the cover of the book before flipping through its content. Consciously or subconsciously, we always choose a book with an attractive cover page. The same goes for website designs – visitors scroll your website and instantly take a decision on whether it’s worthy enough to spend time in. If your website isn’t attractive or unique enough, they’ll simply dump your website and move on to a different one in the niche. The formula is pretty simple.

Hence, it’s very essential to have a professionally designed website, particularly if you aim at business success and profit. Here are a few top reasons behind the need of a professional web design in today’s world.

Better exposure via CSS galleries

Possibly, the biggest benefit of a professional website design is that you can circulate your website across galleries over the Internet and showcase it to the target audience – something that you couldn’t do otherwise. Over time, this brings in more traffic, prospective customers, and also adds to your business prestige.

First impression matters

Just as we discussed towards the beginning of this article, first impression is very important. Hence, a professionally designed website certainly goes a long way in leaving a good impression on its viewers. At least, it’s far better than any website created by your friend or cousin who hardly has any knowledge in this field.

Focus on your skills with expediency

With professionally designed websites, you can present the things that you’re best at. Say, if you’re a designing professional, the design stands for your skills; likewise, if you’re skilled at writing, you can make use of a good design to focus your areas of excellence. You can include a “call to action” section in your website design, which helps people in knowing about your activities and the method to appoint you. This technique is way better than having a simple website, with no real aim or direction.

The term “sports” stands for a number of expressions. It’s all about skills, energy, challenge, control, spirit, fun and of course dedication. Hence, sports accessories and products contain all these expressions. The same thing goes for their promotion and online advertising. No matter what the purpose (profit or charity), a sports website must scream energy, enthusiasm and spirit. This, in any case, is not a cakewalk. Creating a sports website is a big challenge. Only a good website designing company knows the tricks and techniques to breathe life into your otherwise boring website.

Prestige Car Hire – Hire a Super Car

With a car rental, you can drive a super car. When most people see a Ferrari, Lotus, or a Porsche on the road, few of them stop to consider that they could hire one of those cars. Most of us might never get to own one, but that doesn’t mean we should feel that driving one is beyond the limits of possibility.

Prestige car hire are made strictly to impress. Imagine hiring a Bentley for your wedding day or a Lamborghini on your graduation. You hire one of these cars because they garner attention. Impress a beautiful woman with a ride in a Ferrari, or an important business client with a pick up in a Rolls Royce.

Sports cars offer us the combination of speed, luxury, and safety. People often debate the difference between a sports car and a “sporting” car, for our purposes they are all prestige cars.

A prestige car is anything that can impress. We have already run through some so far, but others might be Aston Martin, Audi, BMW, Mercedes, or a Range Rover. Any of these cars, and many others, have the inherit ability to pass as a status symbol.

There are many ways to find a prestige car hire. You can refer to the Yellow Pages, hotels, airports, auto enthusiasts, or you can look on the Internet. The Internet is probably your best source for finding where to hire a prestige car. You can sort your search in several ways. You can type in the name of the make or model auto that you are looking to hire. You can simply punch in “prestige car hire.” Either of these means should get you plenty of results. Next, sort your “hits” by the city you are in or the one you will be visiting. You should have accessibility to prestige cars at almost any population center, city, or urban area.

There was a time when finding a prestige car hire was a difficult thing, but not any longer. If you can dream of driving it, it is most likely that you can find it for hire.

Hiring these types of vehicles is going to cost you more than a practical car and van hire would. There will be extra insurance charges and additional fees. There will be age restrictions and, quite possibly, distance and destination restrictions, as well. Also, the mileage costs will be much higher. You will fill the car with fuel more often, as these prestige cars do not get high ratings for gas mileage.

Make sure to closely inspect the car before you drive away in it. You will be paying a very high excess (deductible) with this sort of hire and if it comes back with any dents or scratches, they will be your responsibility. Keep the car clean as well, or you will face an additional charge for the agency having to clean it.

Remember to have fun. A prestige car hire may be the only way you ever get to drive one of these cars in your life.

The Digital IQ of Prestige Brands in China

An exclusive report from L2 and Labbrand

The massive potential for retail businesses in China is no surprise to anyone-least of all prestige brands. After years of annual double-digit growth, China’s booming economy has left tens of millions of consumers seeking new ways to spend their disposable income. In 2009, China became the world’s second largest luxury market behind Japan, surpassing the United States.

Even though these trends were recognizable at least 20 years ago, many prestige brands are still playing catch-up in this diverse and rapidly changing marketplace. With 384 million internet users-more than the U.S. and Japan combined-much of the competition for customers and brand loyalty will play out online. The investment prestige brands make in their own digital competence could be a deciding factor in their ability to survive and thrive in China, and is likely to become increasingly important as the market matures.

What is Digital IQ and How is it Measured?

In July of 2010, L2, a think tank for prestige brands, partnered with Labbrand to measure and rank the digital competence of one hundred prestige brands in China[1]. The measurement methodology, “Digital IQ,” gives each brand a combined score based on website translation, functionality and content, search engine optimization (SEO), social media performance, and digital marketing efforts

Digital IQ Ranking: China

A Closer Look at the Numbers

These rankings reveal several interesting trends and correlations with other available metrics. For example, the eight fashion brands measured show a strong positive correlation (0.72) between Digital IQ and brand value as reported in BusinessWeek’s annual 100 Best Global Brands report[2]. For the six automotive brands measured in both studies, the correlation is also strongly positive, at 0.61. These correlations do not necessarily mean that increasing Digital IQ guarantees an enhanced brand value. Nevertheless, the strength of these correlations suggests that the relationship between brand value and Digital IQ is not arbitrary. It is possible that valuable brands are more likely to have higher brand awareness, and therefore enjoy higher returns on the same or smaller investments in digital. Alternatively, valuable brands may be more likely to have higher marketing budgets and invest more heavily in digital media.

Prestige brands with the highest Digital IQ scores are breaking away from the pack. In mature markets, measurements of digital competence show prestige brands tightly bunched together-

leaders do not achieve significant separation from brands with average Digital IQ scores. But in China, digital Geniuses are not just in the lead-they’re winning big. For example, the five brands in the Genius category boast a mean Digital IQ more than 25 points higher than that of the next five brands. In comparison, brands ranked six through ten show a mean difference of only 13.2 points compared to those ranked eleven through fifteen. Digital leaders start “breaking away” at an inflection point around Digital IQ 120. Brands at the bottom end of the ranking demonstrate a similar but opposite effect-they lag significantly behind brands with average Digital IQ scores.

Fifty-nine percent of the luxury brands in the study of Digital IQ in China were also measured in a separate study of the Digital IQ of luxury brands in the U.S., dated September 2009. Brands measured in both indices demonstrated a correlation of 0.58 between their Chinese Digital IQ and their U.S. Digital IQ, suggesting that digital competence in one market can be leveraged in another. Beauty brands Lancme, Clarins, and Este Lauder show the greatest positive disparity between Chinese and U.S. Digital IQ. This suggests their recognition of the opportunity to build brands in China through digital media. Meanwhile, champagne brands Veuve Clicquot, Mot & Chandon, and Dom Prignon demonstrate the largest negative disparity-none of them support a Chinese language version of their brand site. Negative disparities may speak to inability or carelessness when translating digital competence from West to East.

Missed Opportunities and Winning Strategies

Most prestige brands earning high Digital IQ scores in China share at least two attributes: local relevance and availability across a broad range of media.

Local relevance stems partly from familiarity with Chinese sites like Baidu, Kaixin, and Youku, which can be loosely compared to Google, Facebook, and YouTube, respectively. But brands doing business in China must recognize that for Western sites and their Chinese counterparts, different strategies are required; simply translating site content is often ineffective.

While homegrown search engine Baidu boasts 62 percent market share in China[3], only 39 percent of measured prestige brands come up first in its organic results when searching by English brand name. Meanwhile, 94 percent of brand sites came up first on Google.cn (prior to its departure from China) when using English names. When searching with Chinese names, approximately 30 percent of brand sites are not among the top three search results on either search engine. This indicates the difficulty of brand name translation for many multinational brands. These numbers suggest that many brands approach search visibility with a Google-centric mentality that fails to recognize the Baidu algorithm and other local nuances.

One way brands can enhance SEO is by creating more opportunities for consumer interaction through a combination of social network sites (SNS), microsites, bulletin-board systems (BBS) and e-commerce and mobile websites.

Although many prestige brands are eliciting thousands of user-generated comments, video uploads, blog posts, and photos on popular SNS like RenRen, Qzone, Kaixin001, and YouKu, very few are interacting directly with consumers on these sites. As consumers are increasingly expecting brand communications to be interactive, rather than one-way broadcasts, digitally savvy brands that are beginning to engage directly with users on SNS platforms stand to gain an edge. Mercedes-Benz, Audi, and BMW host contests on RenRen, while Dior has a page on Qzone. Digital Genius Lancme boasts an official group on Kaixin001 with more than 250,000 members. Johnnie Walker also hosts a group on the platform.

Four of the brands in the study have invested in branded online communities. Digital Genius Lancme launched an online community called Rose Beauty in 2006 and has four million subscribers. Este Lauder and Clarins also host branded beauty communities. BMW has created a community for the estimated 150,000 BMW drivers in China through its MyBMWClub.cn site. Meanwhile, Audi, Mercedes-Benz, and Porsche have created simple-interface BBS to help facilitate discussions with avid fans. Although the appropriateness of microsites as a means of online consumer interaction is debatable, efforts from these brands demonstrate a heightened commitment to the Chinese marketplace.

On average, brands that embrace e-commerce boast Digital IQ scores 50 points higher than brands that do not sell online. The size of the e-commerce market in China may have quadrupled from 2006 to 2009[4], but only ten of the 100 prestige brands in the study offer online transactions. The Beauty & Skincare category leads with six of 13 brands selling online. Many prestige brands opt against e-commerce for fear it will reflect poorly on the brand’s premium status and diminish control over the sales experience. However, as fashion brand and China first-mover Ports 1961 is the only foreign brand outside of the Beauty category to sell online, making e-commerce available would be a clear point of differentiation within many prestige categories.

In addition to website enhancements, SEO, and SNS, it is imperative for luxury brands to develop a mobile strategy. There are an estimated 745 million mobile phone subscribers in China[5], and more than one quarter of mobile users access the internet through their phones[6]. China has considerably lower in-home internet penetration than most developed nations, and many Chinese consumers move directly from no internet to mobile internet. Yet, only 42 percent of the measured brands have mobile-enabled sites. Hong Kong brand Shanghai Tang is one of the first luxury brands to incorporate a Chinese language iPhone application.

Conclusion

While at least rudimentary digital competence is essential for prestige brands operating in China, specific digital strategies should be customized based on a brand’s vision and personality, opportunities and positioning, rather than a “check box” approach. As with other brand communication and media, digital strategy should be informed by comprehensive and up-to-date market research, strengthened by sound analysis and concrete brand positioning, and executed with distinctive and compelling creative work. Ultimately, brands with a deeper understanding of their Chinese customers, local competition, and familiarity with their own reputation and strengths will fare better, both online and off.

[1]”L2 Digital IQ Index: China”. Scott Galloway &, Doug Guthrie, June 16, 2009.

[2]”100 Best Global Brands”, BusinessWeek, September 2009

[3]”China Online”, eMarketer, December 2010

[4]iResearch, February 2009

[5]Ministry of the Information Industry, People’s Republic of China, August 2009

[6]”Global Device Insight Report”, Nielsen, October 2009